4.9/5.0
Reviewed on
Data-Driven UX Research & Strategy
AI & SaaS Product UX/UI Design
End-to-End Website Development
Brand Strategy & Growth
Data-Driven UX Research & Strategy
AI & SaaS Product UX/UI Design
End-to-End Website Development
Brand Strategy & Growth
Your favorite apps feel effortless for a reason - it’s all in the design. We create 'whoa' UIUX that makes users, stay, scroll & convert.
4.9/5.0
Reviewed on
Data-Driven UX Research & Strategy
AI & SaaS Product UX/UI Design
End-to-End Website Development
Brand Strategy & Growth
Your favorite apps feel effortless for a reason - it’s all in the design. We create 'whoa' UIUX that makes users, stay, scroll & convert.
Oh, you like numbers?
Here’s a few that tell our story.
Products delivered
globally, with creative excellence
USD raised in funding
by clients, proving our success
Countries served
great design knows no borders
Five star reviews
trusted by clients on top platforms
Products delivered
globally, with creative excellence
USD raised in funding
by clients, proving our success
Countries served
great design knows no borders
Five star reviews
trusted by clients on top platforms
Mediocrity is boring. You know it, we fix it.
Mediocrity is boring. You know it, we fix it.
Services
Services
AI-First UX Design
We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency
AI-First UX Design
We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency
AI-First UX Design
We streamline complex SaaS and AI products to boost engagement, retention, and user efficiency
Selected work
Designs that
solved problems
2K26
Selected work
Designs that
solved problems
2K26
Our process
We understand what's needed, come up with ideas, create something beautiful, validate with testing, and refine as needed. All it takes is a 4-step structured approach.
Our process
We understand what's needed, come up with ideas, create something beautiful, validate with testing, and refine as needed. All it takes is a 4-step structured approach.
01
Discovery & Research
Requirement gathering, timeline setup, and discovery workshop. UX research follows with competitor analysis, user insights, and strategy.
01
Discovery & Research
Requirement gathering, timeline setup, and discovery workshop. UX research follows with competitor analysis, user insights, and strategy.
02
UX Strategy Report
User flows, journey mapping, and information architecture designed for conversion and engagement.
02
UX Strategy Report
User flows, journey mapping, and information architecture designed for conversion and engagement.
03
Visual Design & Prototype
Wireframes evolve into high-fidelity UI, incorporating brand assets and a design system. Interactive prototypes are created for validation.
03
Visual Design & Prototype
Wireframes evolve into high-fidelity UI, incorporating brand assets and a design system. Interactive prototypes are created for validation.
04
Usability Testing & Handover
Testing with Maze, data-backed iterations, user acceptance criteria, and dev-ready documentation for smooth execution.
04
Usability Testing & Handover
Testing with Maze, data-backed iterations, user acceptance criteria, and dev-ready documentation for smooth execution.
4.9/5.0
Reviewed on
Rated 4.9 on clutch, here’s what our clients say
Success
stories
If design had grades, we’d be scoring straight A’s because...
Super responsive, detail-oriented, and great planners. Definitely recommend working with this amazing team!
Megan Love
VP Marketing, Axero Solution, USA
Super responsive, detail-oriented, and great planners. Definitely recommend working with this amazing team!
Megan Love
VP Marketing, Axero Solution, USA
Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.
ZengKeat Giam
CEO, Gusu
Groto delivered consistent, responsive, and visually engaging designs. The team took their time to brainstorm and innovate, responded to needs, and communicated via in-person and virtual meetings, emails, and messages.
ZengKeat Giam
CEO, Gusu
Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.
1.25X
Customer retention
2.3X
Conversion rate
Simon Berkenhead
CEO, IVHQ
Groto revamped our 30-page website, and the experience was seamless. They moved fast, kept us in the loop, and nailed the design. Highly recommend them for anything design and UX.
1.25X
Customer retention
2.3X
Conversion rate
Simon Berkenhead
CEO, IVHQ
20+
20+
Our design squad
Bunch of creatives, tech nerds, and strategy wizards who love making cool stuff that actually works for people
Our design squad
Bunch of creatives, tech nerds, and strategy wizards who love making cool stuff that actually works for people
4
Brainy Strategists
who turn ideas into gold
4
Brainy Strategists
who turn ideas into gold
9
UX Ninjas
who design, tweak & perfect
9
UX Ninjas
who design, tweak & perfect
12
Brand Guardians
Keeping the vibe on point
12
Brand Guardians
Keeping the vibe on point
For evolving industries.
For evolving industries.
For evolving industries.
We work with fast - moving, future-facing industries.
The kind where user experience actually impacts growth - and design can’t be an afterthought.
01
AI & Machine Learning Platforms
02
SaaS
03
Media & Entertainment
04
Fintech & Banking
05
Healthcare & Wellness
06
Retail & E-commerce
Ready for scale
From AIUX to brand design, get part-time or full-time designers with 24-hour onboarding, strategic guidance, and complete flexibility.
From AIUX to brand design, get part-time or full-time designers with 24-hour onboarding, strategic guidance, and complete flexibility.
7-day free trial
Test us with a real design task. Get a key part of your project delivered—risk-free. Only pay if you love it.
All design needs met
Scale your team up or down anytime. Switch between UX, social media, motion, or marketing needs—all in one flexible subscription.
Design Requests
Create wireframes for MVP
Update landing page UI
Update landing page UI
Fix button color: #F9452D
Create 5 social media creatives
Valid for all monthly subscriptions
Download UX audit report
6
UX strategy insights ready in 2 weeks
In Part-Time & Full-Time plans, receive a UX audit in 2 weeks—packed with design insights, customer data, and next steps.
10:45
Amani, UX Designer
Today 09:17
Hey👋🏼 The look and feel of the homepage is ready. Here's the Figma prototype for review!
Start fast. Pause up to 3 weeks per quarter. Cancel anytime with credit rollover. Designers trained for AI startups, SaaS, and enterprise workflows.
Meet your designer
in 24 hours
Meet your Designer
in 24 hours
At Groto, we design digital products that don’t just look good—they drive real results. From intuitive UX to high- converting interfaces, we make sure every detail aligns with your business goals.
Groto helps companies create stunning and strategically sound experiences that engage audiences.
Our experts work closely with you to ensure that every detail is aligned with your goals.
Groto helps companies create stunning and
strategically sound experiences that engage audiences. Our experts work closely with you to ensure that every detail is aligned with your goals.
From idea to execution, we create digital products that don’t just look great—they improve engagement, boost conversions, and deliver lasting impact.
Just sayin'
Where we spill our design secrets, share what's hot, and occasionally humble-brag about our coolest projects.
Just sayin'
Where we spill our design secrets, share what's hot, and occasionally humble-brag about our coolest projects.
FAQ
We’ve heard it all. Here’s everything you need to know before working with us.
How much does a UX design project with Groto cost?
Groto works on monthly subscriptions rather than per-project quotes, with three plans: Starter at $2,399/month, Part-Time at $4,399/month and Full-Time at $5,999/month. Each includes one pre-vetted designer trained in UX, UI and brand design, plus PM support, at 2, 4 and 6 hours per day respectively across a 5-day week. Billing quarterly instead of monthly reduces those to $2,199, $3,999 and $5,399 per month. Part-Time and Full-Time also include a dedicated UX strategist for product KPIs, audits and roadmap support, and let you switch your designer between UX, UI and brand work month to month. Every plan can be paused for up to 3 weeks and cancelled anytime, with credit carried over. No-code website development on Webflow, WordPress or Framer is available as a $999/month add-on.
How quickly can you start, and when will I see the first designs?
You can meet your designer within 24 hours and work starts immediately after. The 7-day free trial delivers a real design task from your actual backlog, not a mockup, so you see output in the first week. For Part-Time and Full-Time plans, a full UX strategy report lands within two weeks.
What happens if I do not like the designer or the work?
Start with the 7-day free trial before paying anything. If the fit is wrong, you walk away at no cost. After that, plans are month-to-month, you can request a different designer at any time, and you can pause for up to three weeks per quarter with credits rolling over. Cancel anytime.
Do I get one designer or a whole team?
You get a dedicated designer as your primary contact, backed by Groto's 25-person studio: 4 strategists, 9 UX designers, and 12 brand designers. That means one consistent person who knows your product, with specialist support pulled in for research, brand, or development work without a new contract.
How do you measure whether the design actually worked?
Groto ties design work to product metrics agreed before the project starts, typically conversion rate, activation, task completion, and retention. On the IVHQ engagement, that produced a 2.3X conversion rate increase and 1.25X improvement in customer retention. Every engagement begins with a baseline measurement so the change is attributable.
Do you design UX for AI chatbots and conversational tools?
Yes. Groto designs conversational UX for chatbots, assistants, and support tools, covering the parts that break most often: turn-taking and interruption handling, streaming response states, fallback and handoff to a human agent, and tone calibration so the bot does not overpromise. The hard part is not the chat window, it is what happens when the model is confidently wrong.
Can your team handle UX for AI agents and copilot-style products?
Yes. Agentic and copilot products need patterns traditional UX does not cover: showing what the agent is about to do before it acts, permission gates on irreversible actions, human-in-the-loop checkpoints across multi-step tasks, and undo that genuinely reverses state. Groto has shipped copilot and agent interfaces for Camb.ai (AI dubbing) and Pathways (AI hiring). Trust calibration matters more than speed.
Do you help enterprises with UX for AI dashboards and reporting tools?
Yes. Groto designs data-dense enterprise dashboards and reporting tools, including AI-generated insights where the real design problem is explainability: showing why the model surfaced a number, letting analysts drill from summary to source rows, and flagging low-confidence output instead of presenting every figure with equal certainty. Enterprise buyers need an audit trail, not just a chart. [CONFIRM: name an enterprise dashboard client here].
Is Groto a good fit for a B2B SaaS or enterprise product?
Yes. Groto specialises in complex B2B SaaS, enterprise internal tools and AI products, including dashboards, admin panels and data-heavy interfaces where information density matters more than visual polish. Current work spans AI platforms, fintech, healthcare and edtech, with clients across the USA, Europe, the Middle East and Asia.
What should I look for when choosing a UX design agency, and what are the red flags?
Ask for three things: a case study in your product category with named metrics, a trial or paid pilot before any long commitment, and direct access to the designer who will do the work. Red flags are portfolios with no measurable outcomes, contracts longer than three months with no exit, and account managers standing between you and the designer.
What does AI-first UX design actually mean in practice?
AI-first UX design means designing for products where the interface is non-deterministic: the output changes every time. That requires patterns traditional UX does not cover, including confidence and uncertainty states, correction and undo flows, streaming responses, prompt affordances, and graceful failure when the model is wrong. Groto has shipped this for AI dubbing, PR automation and AI hiring platforms.
How do I know your AI and ROI claims are real?
Every metric on this site traces to a named client engagement, not an internal estimate. The 4.9 rating comes from verified Clutch reviews you can read directly. For AI work specifically, ask to see the interaction patterns we shipped, not the visuals, since AI UX quality lives in error and uncertainty states rather than screens.
How does the 7-day free trial work?
Pick a real task from your backlog and Groto delivers it within seven days at no cost and with no card required. You keep the work regardless of whether you continue. The point is to judge us on output from your actual product rather than a curated portfolio.
Can you handle brand identity and marketing design as well as product UX?
Yes, and this is unusual for a product design studio. Groto's 12-person brand team covers brand identity, marketing design, landing pages and design systems alongside product UX. That means your product interface and your marketing site come from one team with one design system, instead of two vendors producing work that does not match.
Do you work across time zones, and how does that work day to day?
Groto's team overlaps at least half a business day with your time zone, so there is a real window for live calls and same-day feedback rather than a 24-hour round trip. We work with clients across the USA, Europe, the Middle East and Asia. Outside that window, progress moves through async updates, Loom walkthroughs and shared boards, so you always know where a design stands.
How much does a UX design project with Groto cost?
Groto works on monthly subscriptions rather than per-project quotes, with three plans: Starter at $2,399/month, Part-Time at $4,399/month and Full-Time at $5,999/month. Each includes one pre-vetted designer trained in UX, UI and brand design, plus PM support, at 2, 4 and 6 hours per day respectively across a 5-day week. Billing quarterly instead of monthly reduces those to $2,199, $3,999 and $5,399 per month. Part-Time and Full-Time also include a dedicated UX strategist for product KPIs, audits and roadmap support, and let you switch your designer between UX, UI and brand work month to month. Every plan can be paused for up to 3 weeks and cancelled anytime, with credit carried over. No-code website development on Webflow, WordPress or Framer is available as a $999/month add-on.
How quickly can you start, and when will I see the first designs?
You can meet your designer within 24 hours and work starts immediately after. The 7-day free trial delivers a real design task from your actual backlog, not a mockup, so you see output in the first week. For Part-Time and Full-Time plans, a full UX strategy report lands within two weeks.
What happens if I do not like the designer or the work?
Start with the 7-day free trial before paying anything. If the fit is wrong, you walk away at no cost. After that, plans are month-to-month, you can request a different designer at any time, and you can pause for up to three weeks per quarter with credits rolling over. Cancel anytime.
Do I get one designer or a whole team?
You get a dedicated designer as your primary contact, backed by Groto's 25-person studio: 4 strategists, 9 UX designers, and 12 brand designers. That means one consistent person who knows your product, with specialist support pulled in for research, brand, or development work without a new contract.
How do you measure whether the design actually worked?
Groto ties design work to product metrics agreed before the project starts, typically conversion rate, activation, task completion, and retention. On the IVHQ engagement, that produced a 2.3X conversion rate increase and 1.25X improvement in customer retention. Every engagement begins with a baseline measurement so the change is attributable.
Do you design UX for AI chatbots and conversational tools?
Yes. Groto designs conversational UX for chatbots, assistants, and support tools, covering the parts that break most often: turn-taking and interruption handling, streaming response states, fallback and handoff to a human agent, and tone calibration so the bot does not overpromise. The hard part is not the chat window, it is what happens when the model is confidently wrong.
Can your team handle UX for AI agents and copilot-style products?
Yes. Agentic and copilot products need patterns traditional UX does not cover: showing what the agent is about to do before it acts, permission gates on irreversible actions, human-in-the-loop checkpoints across multi-step tasks, and undo that genuinely reverses state. Groto has shipped copilot and agent interfaces for Camb.ai (AI dubbing) and Pathways (AI hiring). Trust calibration matters more than speed.
Do you help enterprises with UX for AI dashboards and reporting tools?
Yes. Groto designs data-dense enterprise dashboards and reporting tools, including AI-generated insights where the real design problem is explainability: showing why the model surfaced a number, letting analysts drill from summary to source rows, and flagging low-confidence output instead of presenting every figure with equal certainty. Enterprise buyers need an audit trail, not just a chart. [CONFIRM: name an enterprise dashboard client here].
Is Groto a good fit for a B2B SaaS or enterprise product?
Yes. Groto specialises in complex B2B SaaS, enterprise internal tools and AI products, including dashboards, admin panels and data-heavy interfaces where information density matters more than visual polish. Current work spans AI platforms, fintech, healthcare and edtech, with clients across the USA, Europe, the Middle East and Asia.
What should I look for when choosing a UX design agency, and what are the red flags?
Ask for three things: a case study in your product category with named metrics, a trial or paid pilot before any long commitment, and direct access to the designer who will do the work. Red flags are portfolios with no measurable outcomes, contracts longer than three months with no exit, and account managers standing between you and the designer.
What does AI-first UX design actually mean in practice?
AI-first UX design means designing for products where the interface is non-deterministic: the output changes every time. That requires patterns traditional UX does not cover, including confidence and uncertainty states, correction and undo flows, streaming responses, prompt affordances, and graceful failure when the model is wrong. Groto has shipped this for AI dubbing, PR automation and AI hiring platforms.
How do I know your AI and ROI claims are real?
Every metric on this site traces to a named client engagement, not an internal estimate. The 4.9 rating comes from verified Clutch reviews you can read directly. For AI work specifically, ask to see the interaction patterns we shipped, not the visuals, since AI UX quality lives in error and uncertainty states rather than screens.
How does the 7-day free trial work?
Pick a real task from your backlog and Groto delivers it within seven days at no cost and with no card required. You keep the work regardless of whether you continue. The point is to judge us on output from your actual product rather than a curated portfolio.
Can you handle brand identity and marketing design as well as product UX?
Yes, and this is unusual for a product design studio. Groto's 12-person brand team covers brand identity, marketing design, landing pages and design systems alongside product UX. That means your product interface and your marketing site come from one team with one design system, instead of two vendors producing work that does not match.
Do you work across time zones, and how does that work day to day?
Groto's team overlaps at least half a business day with your time zone, so there is a real window for live calls and same-day feedback rather than a 24-hour round trip. We work with clients across the USA, Europe, the Middle East and Asia. Outside that window, progress moves through async updates, Loom walkthroughs and shared boards, so you always know where a design stands.
Oh, you like numbers?
Here’s a few that tell our story.
Products delivered
globally, with creative excellence
USD raised in funding
by clients, proving our success
Countries served
great design knows no borders
Five star reviews
trusted by clients on top platforms
Let’s bring your vision to life
Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.
Harpreet Singh
Founder and Creative Director
Get in Touch
Let’s bring your vision to life
Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.
Harpreet Singh
Founder and Creative Director
Get in Touch
Let’s bring your vision to life
Tell us what's on your mind? We'll hit you back in 24 hours. No fluff, no delays - just a solid vision to bring your idea to life.
Harpreet Singh
Founder and Creative Director
Get in Touch