HOMEGURU

Transforming EdTech with Homeguru

INDUSTRY
Ed-tech
LOCATION
India
SERVICES
Discovery Workshop
UX Strategy
UX Design
Usability Testing
TOOLS
Google Docs
Notion
Miro
Figma
The Client

Established in 2020, HomeGuru has pioneered in transforming the tutoring services landscape by seamlessly connecting parents, learners, and accredited tutors. With a robust platform that allows tutors to showcase their profiles for review, it empowers informed decision-making among parents and learners, ensuring a conducive learning environment.

The Challenge

Despite its innovative approach, HomeGuru grappled with enhancing the user experience across its applications for both students and tutors. The existing platforms lacked the intuitiveness, consistency, and seamlessness desired by users, necessitating a comprehensive overhaul to meet user expectations and create a user-friendly platform.

The solution

We embarked on a journey to revitalize HomeGuru’s user experience by crafting a user-centric platform. The redesigned platform boasts of customized homepages tailored to the unique needs of learners and tutors, facilitating easy class bookings, tutor requests, and access to a rich blog section, thereby simplifying the connection between tutors and learners.

Knowing the market !

Through an in-depth discovery workshop and engaging with stakeholders, we delved into the nuances of the Ed-Tech market. Our strategy was molded by understanding the challenges and user demographics, ensuring our solutions were not just innovative but also resonated with the actual needs of the tutors and learners.

Innovation

HomeGuru stands out by offering dual role capabilities, allowing individuals to register as both learners and tutors, thereby fostering a dynamic and flexible learning ecosystem that caters to the diverse needs of its user base.

Reliability

Ensuring transparent pricing, secure transactions, and a seamless user experience, HomeGuru has established itself as a reliable platform in the Ed-Tech space, where users can connect, learn, and grow in a secure and supportive environment.

Insights from teaching community

Our journey into the world of tutors and students revealed invaluable insights. Direct engagements and deep dives into their experiences unearthed pain points and expectations, which became pivotal in shaping authentic user personas and subsequently, the UX design.

KEY USER PAIN POINTS IDENTIFIED

Accessibility

Tutors, like Ashima, found it challenging to connect with students desiring to learn specific subjects, such as French, in proximity.

Unstable earning

Showcasing skills, reviews, and appreciations was a hurdle, limiting their visibility to potential students.

Networking

Tutors faced financial instability due to limited opportunities and inconsistent connections with students.

User-centric approach

The redesigned HomeGuru app is a testament to user-centric design, where every interaction is meticulously crafted to guide users through their journey of discovering the ideal tutor, ensuring a harmonious and impactful learning and teaching experience.

Bringing Homeguru’s vision to life

By aligning our design and development process with HomeGuru’s vision, we facilitated a platform that not only addresses the pain points of its users but also enhances the overall learning and teaching experience, ensuring sustained growth and user satisfaction.

Visualizing the palette

Employing a carefully selected palette and typography (Readex Pro), we ensured the visual elements of the platform are not only aesthetically pleasing but also enhance usability and user engagement, contributing to a cohesive and intuitive user experience.

Revolutionizing Learning Experience

HomeGuru, through its innovative and user-centric platform, is not merely a tool but a catalyst in the educational journey of tutors and learners alike. The platform is meticulously designed to be more than a meeting point; it's a comprehensive educational hub where learning and teaching are seamlessly integrated. For learners, it’s a gateway to a world where quality education is not bound by geographical limitations, enabling them to connect with expert tutors from various domains. For tutors, it provides a stable platform to showcase their expertise, connect with a wider audience, and thereby, establish a consistent earning channel. The intuitive design ensures that users, regardless of their tech-savviness, can navigate through the platform with ease, making quality education accessible to all. The platform also addresses the prevalent issue of unreliable connections between tutors and learners by facilitating a transparent, review-based system, ensuring that the educational journey is not just smooth but also reliable and rewarding.

The Results

Embarking on a transformative journey with HomeGuru, we've melded empathetic design with strategic development, crafting a platform that not only elevates the user experience but also stands resilient in the evolving landscape of EdTech. The tangible improvements and positive user feedback underscore the impactful and user-centric digital transformation we've navigated, positioning HomeGuru as a pivotal connector for tutors and learners in the future of education.

Effective User Testing: Achieved an SUS score of 82 (B), reflecting a user-friendly design through prototype testing across diverse users.
Empathy in Design: Developed solutions rooted in understanding and addressing genuine user challenges and needs.
Pandemic-Responsive: Adapted to the significant demands placed on EdTech during global shifts in educational approaches.
Future-Oriented Education: Recognized and facilitated the emerging trends of home tuitions and online learning.
Effective User Testing: Achieved an SUS score of 82 (B), reflecting a user-friendly design through prototype testing across diverse users.
Effective User Testing: Achieved an SUS score of 82 (B), reflecting a user-friendly design through prototype testing across diverse users.