The Client
Meydan FZ makes starting a business in Dubai simple. With a hassle-free setup, zero corporate tax to boost profits, and a supportive community of entrepreneurs, it’s the perfect place to launch and grow—without the stress.
The Client
Meydan FZ makes starting a business in Dubai simple. With a hassle-free setup, zero corporate tax to boost profits, and a supportive community of entrepreneurs, it’s the perfect place to launch and grow—without the stress.
Creative сhallenges
First up, we did a website audit – basically, a checkup to see what was working and what wasn't. They were experiencing a high bounce rate on their website home page.
Turns out, there were a few things slowing people down: unclickable areas and super long scrolls that had users hitting the back button quite fast.
Creative сhallenges
First up, we did a website audit – basically, a checkup to see what was working and what wasn't. They were experiencing a high bounce rate on their website home page.
Turns out, there were a few things slowing people down: unclickable areas and super long scrolls that had users hitting the back button quite fast.
Heatmaps
Nearly 62% of users didn’t scroll past the second section, and key CTAs were barely clicked. Most engaged with pop-ups for support, while many struggled with the side menu. Plus, some design elements misled users into thinking they were clickable.
Heatmaps
Nearly 62% of users didn’t scroll past the second section, and key CTAs were barely clicked. Most engaged with pop-ups for support, while many struggled with the side menu. Plus, some design elements misled users into thinking they were clickable.
The style guide
After looking at how users clicked around their website with heatmaps, we identified areas to make things easier for them. To translate those ideas into a cool design, we built a style guide. This style guide was basically a collection of colors, typography, imagery, and layout principles, all to show the ideal user experience.
The style guide
After looking at how users clicked around their website with heatmaps, we identified areas to make things easier for them. To translate those ideas into a cool design, we built a style guide. This style guide was basically a collection of colors, typography, imagery, and layout principles, all to show the ideal user experience.
The USP
We made sure Meydan FZ’s cost calculator got the attention it deserved. Instead of being just another tool, it now stands out as a key feature, helping businesses quickly understand their savings and make smarter decisions.
The USP
We made sure Meydan FZ’s cost calculator got the attention it deserved. Instead of being just another tool, it now stands out as a key feature, helping businesses quickly understand their savings and make smarter decisions.
Design & development
The final website then underwent a thorough review by a government body, ensuring it adheres to all necessary regulations and standards. This comprehensive approach resulted in a website that not only looks great and functions smoothly, but also meets all the required compliance criteria.
We weren't just designing this website, we were building it from the ground up! Our team handled both the design and development, making sure everything looked slick and worked like a dream.
Design & development
The final website then underwent a thorough review by a government body, ensuring it adheres to all necessary regulations and standards. This comprehensive approach resulted in a website that not only looks great and functions smoothly, but also meets all the required compliance criteria.
We weren't just designing this website, we were building it from the ground up! Our team handled both the design and development, making sure everything looked slick and worked like a dream.
Small team, big impact
One designer. One project manager. A tight deadline. When our first Dubai client, Meydan FZ, approached us for a website redesign, we knew we were in for a challenge. It was crucial to create a website that effectively communicated their freezone's benefits to a global audience.
Small team, big impact
One designer. One project manager. A tight deadline. When our first Dubai client, Meydan FZ, approached us for a website redesign, we knew we were in for a challenge. It was crucial to create a website that effectively communicated their freezone's benefits to a global audience.
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